Julian Mellentin

Founder, New Nutrition Business

Julian is the founder of New Nutrition Business, a consulting company specialising in the business of food, nutrition and health and in science commercialisation. New Nutrition works with customers in the US, Europe, Asia and New Zealand and is best-known for its annual 10 Key Trends report. Julian lived in New Zealand for 10 years; a brand marketer in his past life he is also co-author of  The Functional Foods Revolution, the first-ever book on the business of functional foods and The Food & Health Marketing Handbook.

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