WORKSHOP PANELLIST – Future in focus – Claims vs Consumers
15 February @ 11.00
Sukhada is a postdoctoral researcher at the Chair for Technology and Innovation Management in Agribusiness at the University of Bonn, Germany. She received her PhD on assessing borderline products at the intersection of food and pharmaceutical industries using regulatory, industry and consumer perspectives. Her research interests include impact of health claims on innovation, strategic management, cross-industry innovations as well as diffusion and acceptance of innovations at the food-pharma interface.